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About Lacoste Lacoste, an Authentic and Protected Brand

Confidence, tenacity, perseverance and rigor:
these are the tools I believe necessary to find one’s way in life.

René Lacoste

Lacoste, authenticity since 1933

The Lacoste heritage is that of René Lacoste, the legendary tennis champion who created the Lacoste polo, the famous shirt in petit piqué that revolutionised the world of sport and fashion. He founded the brand that today is synonymous with elegance and also with savoir-faire, innovation and authenticity.

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© Lacoste Archives

Affiche Lacoste

© Lacoste Archives

Protect Lacoste and its ecosystem

Since it was founded, Lacoste has been actively committed to protecting its brand. This is a tireless engagement with customers, employees, partners and suppliers.

Couture Lacoste

Watch out for fake products

As a premium brand known to all, Lacoste is often the target of counterfeiting. To fight against this scourge, a dedicated Lacoste team works every day to stop the production and sale of fake Lacoste products. This team works hands in hand with public authorities across the world.

Despite being illegal, the sale of fake Lacoste products can take place anywhere: on the street, in shops or online. To spot them, be attentive to terms such as "cheap Lacoste", "Lacoste replica", "fake Lacoste", “Lacoste copy”, “Lacoste dupe”, "real Lacoste". Beware, counterfeiters are present on social networks, market places and other online platforms.

Lacoste, member of the INTA

Because in unity there is strength, Lacoste is a member of the INTA (International Trademark Association), the world’s largest brand owner association, whose mission is to support trademarks and related intellectual property. To discover INTA and its UnReal campaign.,click here.


Lacoste, member of ICC/BASCAP

Lacoste has also joined BASCAP (Business Action to Stop Counterfeiting and Piracy), an initiative of the International Chamber of Commerce (ICC), with the mission to actively fight against counterfeiting. Discover BASCAP

Logo ICC

In order to guarantee authenticity, quality and service, Lacoste distributes its products through a global network of approved retailers. Find a store near to you with our store locator.

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Contact us

If a product seems suspicious to you because of its appearance, quality, price or source, you can report it here by selecting "brand protection". Please provide the purchase details (date, place, etc.) and if possible photos of the location and the product. The information provided will be treated with full confidentiality. Lacoste thanks you for your contribution to the protection of its brand. Contact Us.