The crocodile has an unique power: he liberates movement to link all cultures together. He transcends generations, gender, style, and borders, and weaves unlimited links. He finds harmony in contrasts and proves how magnificent life is in play and diversity. This new Lacoste campaign expresses a collective spirit through the iconic polo. Worn by seven strong characters and their crews, it sketches the richness of a cosmopolitan collective with each one's own sense of elegance.
“A collective is your chosen family: my close friends who give me positive energy and whose creativity is very inspiring. With them, I share good things such as music, fashion, gastronomy, architecture... but also my problems.”
“My collective is my close family who mean a lot to me. On top of our love of surfing, the ocean and fashion, we share a deeper ambition: we always want to go further, not just to stay on the surface.”
“A collective is alchemy, strength. Without my collective, I would not be where I am today, professionally and personally. Together, we are passionate, together we grow, each cultivating our own personalities. That’s what gives our group its strength. We are a family.”