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Crocodiles play collective
The crocodile has an unique power: he liberates movement to link all cultures together. He transcends generations, gender, style, and borders, and weaves unlimited links. He finds harmony in contrasts and proves how magnificent life is in play and diversity. This new Lacoste campaign expresses a collective spirit through the iconic polo. Worn by seven strong characters and their crews, it sketches the richness of a cosmopolitan collective with each one's own sense of elegance. “My collective is the people I make the most of life with, quite simply. With them, I share all my creative passions generally: music, photography, fashion…” “A collective is your chosen family: my close friends who give me positive energy and whose creativity is very inspiring. With them, I share good things such as music, fashion, gastronomy, architecture... but also my problems.” “My collective is my close family who mean a lot to me. On top of our love of surfing, the ocean and fashion, we share a deeper ambition: we always want to go further, not just to stay on the surface.” “In three words, a collective represents for me getting ahead, work and listening. Close friends with who I fully share my passions and my love for art and cinema.” “For me, a collective represents understanding, what allows you to stay connected. My collective is vital to me. It makes me feel particularly supported, understood and secure.” “For me, a collective is a human warmth that supports us. The one that gives us an elan and allows us to build beautiful things that we would never be able accomplish alone.” “A collective is alchemy, strength. Without my collective, I would not be where I am today, professionally and personally. Together, we are passionate, together we grow, each cultivating our own personalities. That’s what gives our group its strength. We are a family.”
Crocodiles Play Collective
All Crocodiles
The collective for you...each ambassador tells you what it is for them.
Shared Passions
For The Best, But Not Only
Firm Ties
Linked Up
Unity of Support
Outer Flame
Singularity in the Plural
